A dinner but also an interesting meeting between professionals and consumers of the Hauts-de-France to raise awareness on the Made in Italy agri-food products and to fight the Italian Sounding.

After the Media Dinners in Marseille and Toulouse, organized within the project "The Extraordinary Italian Taste", the dinner in Lille, held at the Italian restaurant "IL RISTORANTE" - labeled "Italian Hospitality Mark", highlighted the urgent need to help consumers spot the "imitations" of Made in Italy food products. The guests, including Domenico Basciano, president of the Italian Chamber of Commerce for France, enjoyed a typical menu of Turin, created by chef Michel Basaldella.

The menu featured "Vitello tonnato alla piemontese", a giant risotto Vercelli al Barolo with cream of Robiola Roccaverano and the Bonet chocolate dessert with rum and amaretti. Matching the menu, a fine selection of wines from Piedmont suggested by the sommelier Vinny Mazzara. 26 billion euro is the price that Italy pays every year because of the Italian Sounding – i.e. the imitation of a product / denomination / trademark referring to an alleged, non-existing Italianness.

Italian Sounding products have actually no foundation or connection with real made in Italy products. Since PDO and PGI food products represent 8.4% of Italian exports, it becomes crucial that public awareness is high and consumers can recognize and appreciate authentic Made in Italy.