Within the European project "The Extraordinary Italian Taste" the Italian Chamber of Commerce and Industry for the United Kingdom has organized a training meeting at the City of Glasgow College. Also in Scotland we wanted to promote and protect the authenticity and quality of 100% Made in Italy products, fighting the diffusion of Italian Sounding. It is important to educate young people to distinguish the authentic from the sophistication, teaching them to recognize the Made in Italy ingredients. Italian recipes were prepared under the guidance of an Italian and a British chef, a lesson was held with a gastronomic branding expert and finally ... everything was tasted!