Two exhibition and tasting corners of Italian gourmet products: Le Regioni d’Italia and Le Delizie Gourmet Italia, targeted to fighting the Italian Sounding. This phenomenon consists in the use of geographical names, images and brands that evoke Italy in products that, however, Made in Italy have nothing at all.

This makes a parallel market that fuels a turnover of about 60 billion euros a year, including the damage caused by the real agro-piracy. The tastings, conducted by professionals, were accompanied by information, curiosities and storytelling.