Il Progetto

Il progetto True Italian Taste - promosso e finanziato dal Ministero dello Sviluppo Economico e da ICE Agenzia nell’ambito della campagna governativa “The Extraordinary Italian Taste” e coordinato da Assocamerestero - è stato avviato nel 2016 sui mercati Stati Uniti, Canada e Messico e si estende ora a Belgio, Francia, Germania, Lussemburgo, Olanda, Spagna, Svizzera e Regno Unito, in collaborazione con le CCIE operanti in tali paesi.

Gli obiettivi di True Italian Taste sono:

Progetto
Tell consumers all over the world about the benefits of true Italian products and the importance of the link between foods and the places they come from
Progetto
Help food lovers to choose and use authentic Italian ingredients, supporting both businesses and consumers
Progetto
Support Italian makers of certified, traditional and niche products who would like to be better known on international markets, and reinforce and expand business opportunities for companies already present on world markets
Progetto
Show how to take advantage of the healthy qualities of true Italian food, promoting organic products, dietary supplements, and all Italian-made products certified for specific ethnic categories (halal and kosher foods)

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